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New York bakery defends Cronut trademark

By iclosem on July 2, 2013

Who knew that the delectable tiny Cronut could be so controversial?


The little Cronut has designed a huge controversy.

The fried, cream-filled, croissant-doughnut hybrid has a cult following in New York, exactly where patrons line up outdoors the Dominique Ansel Bakery every single morning.

The $ five Cronut is so popular that the bakery limits purchases to two per buyer. The demand for the item is so great that the bakery has hired a half-dozen workers because the Cronut was created in Might, expanding its staff to 20.

But issues have gotten ugly, according to the employees of the Dominique Ansel Bakery, which posted an open missive on Facebook (FB). The employees members defended their selection to trademark the Cronut “as a protective measure against the type of bullying that is taking location now.”

“It has sadly come to our attention these days that there is a barrage [of] misinformation being wrongfully spread about the nature of our Cronut trademark along with malicious attacks against our Chef,” study the letter.

The letter also mentioned that chef Dominique Ansel “has by no means claimed he invented all fried-laminated dough recipes nor stated he was the 1st to ever fry laminated dough.”

A spokeswoman for Ansel told CNNMoney that other bakeries have been selling comparable products that they advertised as Cronuts, or the creatively misspelled “croughnuts,” which are infringements on the trademark. She mentioned that when the Dominique Ansel Bakery tells them to quit, some of the bakeries get defensive and accuse Ansel of trying to crush culinary creativity.

Connected: New York foodies queue up for the Cronut

In its Facebook letter, the Dominique Ansel Bakery compares the Cronut trademark to the Massive Mac and the Whopper, noting that McDonald’s (MCD, Fortune 500) and Burger King (BKW) have their own trademarked goods that do not stop their competitors from also selling hamburgers.

But Jim Hausman, owner of the Swiss Haus Bakery in Philadelphia, mentioned that he began making his personal version of the Cronut a week ago.

“My chef said I can make some thing like that, so we made our version of it,” stated Hausman.

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Cronut - the treat people wait hours for &nbsp
Cronut – the treat people wait hours for

Following an individual on Facebook pointed out that the item was trademarked, he changed the name to Swiss Cro-crème. But he mentioned that numerous clients nevertheless refer to it as a Cronut.

“People call us and say do you have a Cronut, and rather of receiving into semantics about language, we say yes we have our version of it,” mentioned Hausman. “The only thing that I am conscious that is comparable is that it’s fried croissant dough in the shape of a doughnut. Otherwise, it really is our personal.”

There are two other similarities: Hausman charges $ five for the pastry, and limits purchases to two per consumer. To top of page

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